Privacy policy
Accurate as at 31 October 2026
Who we are
DataSIM Limited is responsible for the personal information described here. We’re registered in England and Wales (company number 06789184), at BrightWater House, Market Place, Ringwood, Hampshire, BH24 1AP. We’re registered with the Information Commission’s Office (ICO), registration number ZA107766.
Questions about your information: contact us or call 03700 11 90 10.
This policy covers our website, the DataSIM Shop and the enquiries you send us. If you’re a customer, your contract also explains how we handle information about your SIMs and how they’re used.
What we collect
- When you contact us (contact form, Startup Programme form, email or phone): your name, company, email, phone number and what you tell us about your project.
- When you ask for a free trial: the same details, plus the internet (IP) address your request came from, which we keep to help stop misuse of free trials.
- When you send feedback through our feedback page: what you write, and any contact details you give.
- When you open an account: your name, company, email, phone number and a password. We store the password in a form we can’t read.
- When you order from the Shop: delivery and billing details. Card payments are handled by Stripe, and we never see or store your full card number. If you pay by Direct Debit, your bank details go to our Direct Debit provider.
- When you use your account: what you order, your account settings and when you log in.
- When you use our SIMs and Control Centre: connection and usage records for your SIMs, which we need to provide and bill the service. Your contract covers these in detail.
We don’t use analytics, advertising or tracking on our website.
You don’t have to give us your details, but without them we can’t reply to you, open your account or deliver your order.
Why we use it, and our lawful basis
| What we do | Why | Lawful basis |
|---|---|---|
| Reply to your enquiry, quote or trial request | You asked us to | Steps before a contract, or our legitimate interest in answering business enquiries |
| Keep the internet (IP) address a free trial request came from | To stop free trials being misused | Legitimate interests |
| Share your feedback with our team | To improve our website and service | Legitimate interests |
| Open and manage your account, supply SIMs and devices, bill you | To provide what you’ve ordered | Contract |
| Keep accounting and tax records | The law requires it | Legal obligation |
| Keep our systems and your account secure, prevent fraud | To protect you and us | Legitimate interests |
| Tell you about our products and services | Only if you’re happy to hear from us | Consent, or legitimate interests for existing business customers, and you can opt out at any time |
We don’t make decisions about you by automated means alone, and we don’t build profiles of you.
Who we share it with
Only with companies that help us provide our service, under contracts that make them protect it:
- the mobile networks and roaming partners that carry your SIMs’ connections
- Amazon Web Services, which hosts our platform and sends our automatic emails
- Salesforce, where we keep enquiries, customer contacts and support cases
- Microsoft 365, our email, which gets an alert when you ask for a free trial
- Slack, our team messaging, which receives messages sent through our feedback page
- Stripe, for card payments, and Eazipay, for Direct Debit
- Loqate, which suggests your address as you type it (it receives what you type and your internet address, and keeps them for 30 days)
- Sendcloud, which arranges delivery of your order
- our accountants and professional advisers
Payment providers may also use your payment details to prevent fraud and meet their own legal duties, under their own privacy policies. If a business account isn’t paid, or we need to check for fraud, we may share account details with credit reference, debt collection and fraud prevention agencies. We also share information if the law requires us to, for example with a court or a regulator. We never sell your information, and none of these partners may use it to market to you.
Where we hold it
We hold your information in the UK and Europe.
Some of these partners, such as Slack, Stripe and Loqate, store or access information outside the UK, including in the US. When they do, we make sure it’s protected to UK standards, using UK adequacy regulations or the UK’s approved contract terms. Ask us for details.
How long we keep it
We delete enquiries 2 years after our last contact, and account records 6 years after an account closes. We check and delete at least every three months.
- Marketing preferences: until you opt out, then we keep a note so we don’t contact you again.
Your rights
You can ask us to:
- give you a copy of your information
- correct anything that’s wrong or incomplete
- delete it, or limit how we use it
- send it to you or another company in a reusable format
Your right to object. Where we use your information for our legitimate interests, you can object at any time. You can always tell us to stop marketing to you.
If we rely on your consent, you can withdraw it at any time. To use any of these rights, contact us or call 03700 11 90 10. We’ll reply within one month, and there’s normally no charge.
Keeping it safe
Only people who need your information can see it, and they’re bound to keep it confidential. We’re certified to ISO 27001, the international standard for information security. If something goes wrong, we’ll tell you and the ICO where the law requires it.
Complaints
Please talk to us first, so we can try to put it right: contact us or call 03700 11 90 10. We’ll confirm we’ve received your complaint within 30 days, and reply as soon as we can. You can also complain to the Information Commission’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Changes
We’ll update this page when anything changes, and show the date at the top.